Alexa App
Reimagining Virtual Assistant Experiences
Alexa is Amazon's virtual assistant with over 100 million Alexa-powered devices sold— and its presence is growing within the Amazon ecosystem and beyond. I worked across mobile assistant, onboarding, settings, and product vision.
My Roles
Product Design Product Strategy Brand Design UX Writing Vision & Strategy Visual Design
Industries
Technology
Date
2021-2023
I helped to reimagine the app and elevate the brand through design sprints and engineering workshops. To expand Alexa, I worked with teams across the organization to build a SDK UI Kit to offer Alexa and its capabilities to 2nd and 3rd party apps.




