EA Sports App
Shifting from Game Publisher to Social Platform
The EA SPORTS™ App, developed in collaboration with agency Further, is a new interactive social platform designed to shift EA SPORTS from a game publisher to sports entertainment ecosystem for the new generation. For launch, the app connects fans with real-time scores, news, and exclusive content across football (soccer) and American football.
My Roles
Product Design Product Strategy Vision & Strategy Visual Design Art Direction
Industries
Gaming, Social, Sports, Tech
Date
2024
I worked with a brand designer (John Keough) to build foundations of the product's early UI, using a freshly developed brand. The app’s interface became a testing ground for this new identity.
