Oura App
Designing a More Intuitive Health App
Oura is the leading smart ring on the market but as competition grows, being first isn’t enough. The complexity of Oura's expanding ecosystem called for a more intentional hierarchy—one that clarified what mattered in the moment while still supporting deeper exploration and long-term health understanding.
My Roles
Product Design Product Strategy Brand Design UX Writing Vision & Strategy Visual Design Art Direction
Industries
Health & Wellness, Tech
Date
2024-25
As Oura introduced new features, the app faced a growing challenge: a wealth of meaningful data presented in an interface that didn’t fully unlock its value. Daily signals, long-term patterns, and personalized guidance had become increasingly difficult for users to find, interpret, and act on. Through collaboration and research, we explored a new product vision.
We balanced utility and expression, strengthening comprehension while elevating the emotional resonance of Oura as a brand and product. The new foundation is grounded in progressive disclosure, a unified semantic color language, and a data visualization framework that scales.