POPiN App
Launching an Early Stage Fitness Startup
Launching an Early Stage Fitness Startup
Launching an Early Stage Fitness Startup
POPiN was a mobile app allowing customers access to premium health clubs on-demand for fitness and wellness experiences. For the beta launch, I led everything design— branding, marketing site, mobile app, writing, and whatever else was needed. The app was available for iOS and Android (shut down in 2020 due to the pandemic).
POPiN was a mobile app allowing customers access to premium health clubs on-demand for fitness and wellness experiences. For the beta launch, I led everything design— branding, marketing site, mobile app, writing, and whatever else was needed. The app was available for iOS and Android (shut down in 2020 due to the pandemic).
POPiN was a mobile app allowing customers access to premium health clubs on-demand for fitness and wellness experiences. For the beta launch, I led everything design— branding, marketing site, mobile app, writing, and whatever else was needed. The app was available for iOS and Android (shut down in 2020 due to the pandemic).
Art Direction
Product Strategy
Visual Design
UI / UX Design
UX Writing
Health & Fitness, Consumer
After a quick branding sprint, I designed a marketing website targeting sign-ups for the beta launch. A simple, direct approach was taken to explain a new product and its unique business model: pay per minute to access premium gym facilities and amenities— no more, no less.
Leveraging the visual language, I set up the design foundations of the app. The leading interaction of POPiNn's beta experience was the home screen, which presented available gyms and their prices and details. I realized that the first impression would not only be important for our beta testers but for business— this would be the best way for recruitment of partnering gyms.
